THE SMUGGLER

Menabrea is still relatively unknown in the U.K. SO WE TURNED THAT OBSCURITY INTO ITS BIGGEST STRENGTH BY TELLING THE story of a smuggler WHO TRANSPORTED THE BEER ILLICITLY THROUGH A FICTIONALISED VERSION OF BIELLA, MENABREA’s HOMETOWN, A HUNDRED YEARS AGO.

the film appeared in everyman cinemas aS PART OF THE BRAND’S SPONSORSHIP. INSTEAD OF AN AD, WE MADE A FILM FOR FILM LOVERS.

The DRUM: “Every black-and-white scene is like an arthouse photograph”

United Kingdom
September 2026