Holiday Reads is a poster campaign that lets book titles do the talking. Each execution places a real, carefully chosen book front and centre. ‘Cloud Nine’ captures the weightless euphoria of finally switching off. ‘Last Night A DJ Saved My Life’ conjures the reckless joy of a holiday night out. ‘This Is Happiness’ says everything advertising usually over claims, in three quiet words. ‘This Is the Life’ needs no explanation at all.
