holiday billboard

to draw attention to the loveholidays black friday sale and encourage britain to ‘getaway from the grey’, we launched holiday billboard - which is exactly what it sounds like.

A holiday in a box, suspended above the streets of london, featuring celebrity traitors hero joe marler, that swiftly became one of the most talked about stunts of the year.

The activation garnered over 10m tiktok views, over 50 mainstream press articles, and drove loveholidays to their best ever trading day.

United Kingdom
november 2025