every fire needs its fuel

huel had reached a performance plateau. they had many dedicated drinkers - or ‘hueligans’, but they were struggling to appeal to a broader audience.

our NEW PLATFORM subtly repositionED huel as the fuel for every fire, be that a sporting goal, a night shift, or a passion project, Making huel a consideration for a far larger range of customers.

The CAMPAIGN RESULTED a 7% uplift in dIRECT TO CONSUMER WEB TRAFFIC, and the company sold for a billion pounds, which we can’t take sole credit for.

U.K. & U.S.
january 2025