feel the löf

Swedish coffee brand Löfbergs, one of Scandinavia’s largest and most beloved coffee names, was breaking into the uk market, aiming to set to shake up the coffee category and challenge the dominance of established brands.

so we ran a campaign speaking to the UK’s true coffee lovers - those who know their coffee, seek quality, and value authenticity. ‘Feel the Lof’ aims to reignite Britain’s love affair with coffee through a hyper-sensorial approach that celebrates the simple pleasure of a great brew. It’s a love letter to coffee lovers everywhere.

From immersive video content to social-first activations, the campaign tapped into the kind of coffee content that already thrives online, and led to an 87% uplift in retail sales.

United Kingdom
FEbruary 2025