loveholidays presents

we conceptualised and produced a series of sponsorship idents around itv movies, a series of six short films, each a loving parody of a different cinematic era or genre.

Briefed to find an unexpected place where holidays and movies intersect, we answered with film-nerd precision and genuine humour. The resulting idents are loaded with cinephile references while remaining accessible to the broad ITV1 Movies sponsorship commands.

United Kingdom
APRIL 2026