learn canadian

canada had a problem. policy changes and shifts in public opinion had dramatically decreased the number of international students applying to study in the country.

so in partnership with the c.b.i.e., We launched a bold new sector-led global brand platform that reimagined how Canada connects with international students. positioning Canada as the world’s most open-minded and inspiring destination for education.

Created entirely from scratch from logo and brand world, to application, Learn Canadian captures what makes studying in Canada genuinely unique - not only its world-class institutions and stunning natural landscapes, but its distinctive spirit of openness, inclusivity, and creativity.

Within days of our campaign breaking, the learn canadian website also broke; a result of 20k daily visits.

Global
february 2026