that’s magnertism

magners was the sleeping giant of the uk booze market. a former icon that had lost ITS mojo.

so we created a brand new platform THAT SPOKE TO THE UNIQUE ‘FIZZY FEELING’ THAT OCCURS WHEN A MAGNERS IS POURED OVER ICE.

the campaign led to an 8% uplift in off-trade sales and re-injected a magnetic optimism into a much-loved brand.

United Kingdom
APRIL 2025